November, 2017 - Present
ASSOCIATE MARKETING MANAGER, THE SCHWAN FOOD COMPANY
Associate Marketing Manager with a General Manager approach to my categories by managing the P&L and planning process, organizing photoshoots, leading a cross-functional team to bring new products to market, and creating captivating marketing tools to profitably drive sales.
CURRICULUM VITAE
Manage marketing activities for $190M annual net sales categories of Ethnic, Handheld, and Desserts for Foodservice division.
Deliver monthly business reviews of each category by analyzing P&L, sales and distribution drivers, and presenting findings to team of +20 people, up to VP-level.
Project lead for Stage Gate process to renovate, or innovate product portfolio. Includes project management leader for Research & Development, Finance, Operations, Regulatory, Packaging, Distribution, Sales, responsible for the timeline and budget.
Responsible for creating marketing and selling tools, leading photoshoots, creating content, support for tradeshows, new recipes with Chefs, revising online and printed selling tools.
Leverage Insights and strategic direction from leadership to inform annual planning and strategic goal planning to drive sales.
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